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Hair Care (and Hair Loss) Market is Growing
by Jane Meggitt
An aging population bodes well for the future of the hair care market, and that includes scalp treatments and other products targeting hair loss. The hair color market is especially hot, and should remain so for the foreseeable future. After shampoo, hair color is the top-selling hair care product, even more so than conditioner. While people of all ages color their hair, the sector is dominated by seniors. With a youth-oriented, increasingly technology-based job market, gray hair no longer means gravitas but simply signifies “old.”
Hair Oil
Hair oils are among the fastest growing component of the hair care industry. Long popular in Asia, hair oil is increasingly used by European and North American consumers. One reason hair oil use is increasing is due to hair loss reduction. The downside is that many of these hair loss products are too expensive for low-income customers. Hair loss products in particular are geared toward the more affluent. However, hair market analysts see prices on some of these hair loss products coming down in the next few years, making them available to a wider customer base.
Global Market Players
The leading players in the global hair care market are all familiar names. They include:
- L’Oreal
- Procter & Gamble
- Revlon
- Unilever
- Avon
- Aveda
- Neutrogena
Henkel, a leading German company, supplies top brands for the hair salon industry.
The United States leads the world in the purchase of hair care, followed by the rest of North America. The United Kingdom, Germany, France and Italy make up the next largest number of purchasers, followed by the rest of Europe. In Asia, China leads in hair care purchases, followed by Japan and India. South American sales are dominated by Brazil, followed by the rest of Latin America as a whole. In Africa, South Africans are the predominant major hair care product consumers.
Investment Outlook
When investing, it’s always wise to buy stocks in companies with which you’re familiar. The global outlook for many of these hair care companies appears promising. The so-called “graying” of the West may in reality become a “coloring,” in terms of hair shade. Men of all backgrounds want to avoid hair loss, and many companies are using new technologies to stem balding. In addition, more people worldwide are having their hair professionally cut and styled. The future looks bright for the hair care industry.
If you or someone you know would like to learn more about hair loss and how to treat it, please feel free to schedule a consultation or contact one of our representatives today!
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