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Pass Me the Straightener, Honey: Guys Get Into Hair Care
by April Maguire
Traditionally, hair care has been thought of as a woman’s domain, but according to a number of recent studies, more and more men are putting effort into improving the look of their hair, and beauty product companies have taken notice. In the last few years, the number of products that are created for and marketed towards men has increased steadily, with several companies launching entire lines that are specifically geared towards men’s hair care needs.
So what’s the cause of this recent spike in male hair care enthusiasts and what does it mean for the average man?
Why the Recent Interest in Hair Care for Men?
According to experts, a couple of factors have combined to create this surge in male-oriented hair care. For starters, social stigmas, especially in the United States, have changed in last decade or so. Whereas it may have been considered to be effeminate or emasculating for men to care about their appearance in the past – especially the appearance of their hair – nowadays such concerns have become mostly normalized.
When you combine this social acceptance with the ever-increasing need of companies to expand their market share, it’s easy to see how male hair care has become such a dominant force in the world of beauty supplies.
Balding Becoming Less of a Guarantee
Another major contributor to the surge in male hair care is the shift in how men are handling baldness. Only a few decades ago, the remedies for balding were scant, with unnatural-looking hair plugs the go-to solution. Nowadays, however, there are numerous over-the-counter drugs and transplant procedures that can stem the tide of baldness. And with baldness becoming less of a certainty, men are paying more attention to their hair just by virtue of the fact that they still have it.
Additionally, this spike in men caring about their hair makes psychological sense as well. According to numerous studies, men are increasingly willing to admit that their appearance factors into their self-esteem, and men who are balding don’t feel as positively about themselves as men who still have their hair.
Although some beauty trends have certainly proven to be fads, it looks men’s interest in hair care is here to stay. In fact, many men are now putting effort into the appearance of their hair that rivals their female counterparts. So if your hair care regimen still consists of shampoo, conditioner and a blow-out, then it may be time to step up your game.
If you or someone you know would like more information about hair loss and how to treat it, please feel free to schedule a consultation or contact one of our representatives today!
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